'' Reverse ETL is a game-changer for data teams, allowing them to operationalize their data and provide business counterparts with high-quality insights. However, many data teams struggle to advocate for their impact within the org due to erosion in data quality and availability. Three industry leaders, Canva, Clearbit, and Loom, have successfully implemented reverse ETL to overcome these challenges. By doing so, they were able to reduce manual integration build work, increase the ability of data teams to communicate with business stakeholders, and ultimately drive more effective marketing and sales campaigns. With reverse ETL, companies can create a unified customer view, unify all user schemas and data sources, and provide 360-degree customer views to sales and marketing teams, leading to faster growth experimentation and empowered data analysts who are able to better advocate for their team's abilities.