Good to great: How reverse ETL helps sales teams | Census

This article highlights three companies - Figma, LogDNA, and Snowplow Analytics - that have successfully leveraged reverse ETL to overcome modern sales challenges. Reverse ETL allows these companies to move data from their warehouses into Salesforce and other tools, creating 360-degree customer views and enabling data-driven decision-making. By doing so, they were able to improve understanding of what features customers loved most, unify understanding of customers and organizations, create clear pictures of high-potential leads, and arm sales teams with meaningful information to connect better with prospects. The companies achieved these results by creating unified account hierarchies, customer health scores, lead scoring, and real-time sales forecasting, among other benefits.