Why good data activation needs good data modeling | Census

Fivetran is an automated data movement platform that helps organizations centralize their disparate data into one location, while managing complexities such as schema drift and security. To unlock the full potential of centralized data, it's essential to have a proper data modeling strategy in place, which standardizes data, improves quality, and enables efficient processing. However, manual data modeling can be time-consuming and resource-intensive, leading to bottlenecks and delayed action. Recently, Fivetran released Quickstart data models, a no-code solution that helps turn raw source data into activation-ready tables, simplifying the process of data transformation and activation. By integrating Fivetran with Census, teams can automate their data practices, scale their data modeling efforts, and focus on higher-impact projects, resulting in improved data quality, efficiency, and decision-making capabilities.