Fivetran is an essential tool for data integration in the cloud, allowing users to easily load data into their warehouses and unlock powerful use cases such as marketing attribution and customer journey analysis. The company's 150+ integrations catalog enables seamless ETL data transfer, while Census serves as a go-to-market tool for syncing insights back to various tools. A partnership between Census and Fivetran aims to expand operational analytics capabilities by integrating their products and making it easier to orchestrate across the stack.