Finding (and Fixing) Your Funnel Bottlenecks: A Revenue Leader’s Guide
Blog post from Census
The post highlights the importance of identifying and fixing funnel bottlenecks in order to drive revenue growth. It emphasizes the need for businesses to focus on metrics that truly matter, rather than just tracking those they understand. The author outlines a four-step approach to finding real bottlenecks: data source validation, root cause investigation, business impact assessment, and action planning with accountability. The post also stresses the importance of establishing an effective review cadence, making data accessible, building a metrics culture, and creating a system for logging and acting on errors. By following these steps, businesses can quickly identify bottlenecks, understand what's causing them, and take action to fix them, ultimately driving revenue growth.