Introducing Embedded Reverse ETL Syncs, the future of SaaS integrations

Census Embedded is a platform that enables companies to ingest data from their customers' data warehouses or export data to their customers' business applications, using the company's best-in-class Reverse ETL. This allows product and engineering teams to rapidly ship and maintain customer-facing integrations natively within their own SaaS platform, saving time and resources on developing native integrations. The new feature "Embeddable Components" allows any Census customer to add the power of sync creation UI directly into their application, freeing them from handling all the scenarios inherent in 30+ source and 200+ destination APIs. This enables companies to fulfill customer needs faster, improve customer experiences, and product agility, while surpassing the limitations of traditional Integration Platform-as-a-Service (iPaaS) solutions that fall short in data reliability and scalability.

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