Looker, a data analytics platform by Google Cloud, enables companies to collaborate on BI dashboards and explore their organizational data through its modeling language LookML. By integrating with Census, users can take business logic out of dashboards and sync directly into downstream apps, driving action. This integration allows operations teams to create and edit reports called Looks, which can be reused across various business tools without requiring extensive data team assistance. With Census + Looker, business teams can self-serve with data in the warehouse, powering operational workflows such as hyper-personalizing sales outreach and marketing email campaigns, segmenting marketing audiences, and inspiring action rather than reaction. The integration also streamlines workflow efficiency by sending data directly to ops tools, reducing manual work and increasing productivity.