The Census partnerships team has launched a formal Solutions Partner Program for agencies and service providers to help their clients do more with data. This program provides access to dedicated resources across marketing, sales, and product to drive value for clients and grow their business with the industry leader in Data Activation and Reverse ETL. Partners will receive top-notch support and technical knowledge, co-marketing and co-selling resources, and be part of a network of companies that believe in the Modern Data Stack. The new partner portal provides a self-serve hub to manage partnership progress, offering features such as Census Product Certification, enablement materials, bi-directional deal visibility, referral payment facilitation, co-marketing materials, and quarterly goal tracking analytics. Applications for the program are open now, and existing partners do not need to reapply.