Segments 2.0 – The most powerful visual segmentation to keep all your marketing audiences fresh | Census

The Census Segments update is part of Audience Hub, a suite of features designed to help marketers activate 360° data in their warehouse. A one-size-fits-all approach is no longer sufficient in the digital world where personalization is expected; segmenting target markets is essential to entice the right audience with the right message. The new version includes brand new visual segmentation, allowing marketers to build dynamic segments defined across related objects and events without code or SQL. This enables data activation, which unlocks data directly from the warehouse, providing a single platform for marketers to view 360° customer data, build complex segmentation logic, and send those audiences to all their tools. The update also includes features such as operationalizing first-party data without code, segmenting and activating in a single place, and turning ideas into action in seconds, not weeks.

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