Sync data 100x faster on Snowflake with Census Live Syncs

Snowflake has partnered with Census to offer real-time Live Syncs, which can activate data in single-digit seconds and operate 100 times faster and 100 times cheaper than traditional Reverse ETL. This enables businesses to centralize their integrations with all of their other systems without having to abandon the Data Cloud, delivering huge cost savings and data-driven decisions. With this partnership, marketing and business teams can interact with customers at the moment of intent, deliver personalized recommendations, and update AI models with fresh insights. The solution uses Snowflake Streams to detect changes quickly and cheaply, allowing for real-time activation in seconds.

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