Census is the Leader in the new G2 Reverse ETL category

When a company like Census built the world's first Reverse ETL tool in 2018, its focus was on enabling product-led companies to drive better marketing, sales, and customer success. However, it wasn't until recently that interest in Reverse ETL grew exponentially over the past four years, proving its real business impact. Today, with the creation of Reverse ETL as a new G2 software category, Census is named the leader in this space, thanks to its customers who have synced billions of records to operational tools and used it to automate workflows like personalized email campaigns and account health scores. The company's title as a Leader validates its vision of Operational Analytics resonating with the community, and it has been recognized for its fastest and most reliable connectors from data warehouses to business apps. Reverse ETL is now considered a critical component of the Modern Data Stack, transforming data warehouses into hubs for business operations, empowering everyone with trustworthy and actionable data.

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