Announcing Census Entities: Define business entities once to make your most important data available for everyone

This announcement from Census marks an effort to improve collaboration between data teams and business teams by providing a solution to define and expose business objects in a way that enables business teams to build segments and syncs without requiring manual code or SQL. The new feature, called Entities, allows data teams to create trusted models and share them with business users, who can then use them for segmentation and other purposes. Entities provide a central place to define data models and make them accessible to the average business user, reducing the need for manual upkeep and improving data governance and quality. This solution is designed to bridge the gap between marketing and data teams, enabling them to collaborate more effectively on data projects with confidence.

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