The SaaS industry is rapidly expanding with thousands of companies worldwide, each struggling to integrate with customer data and technology stacks. To address this challenge, Census has launched its Partner-Built Destination (PBD) program, enabling SaaS companies to turn their apps into first-class destinations for Data Activation. With PBD, certified partners can create high-quality integrations that meet the same standards as Census-built destinations, providing a seamless solution for customers to activate data and automate business use cases.