ActiveCampaign vs Keap: The Definitive Marketing Automation Comparison

ActiveCampaign and Keap are both marketing automation platforms with unique features. ActiveCampaign excels in advanced email marketing, automation, CRM, site tracking, and event tracking. It offers a robust API, over 870 native integrations, Zapier support, and data warehouse integration. On the other hand, Keap is an all-in-one business management tool for small businesses, offering features like appointment scheduling, invoicing, and payment processing. It has fewer native integrations than ActiveCampaign but supports Zapier and offers data import/export capabilities. Both platforms have tiered pricing models based on the number of contacts and features required.