Azure Data Factory (ADF) is a cloud-based service that simplifies data integration and orchestration, enabling the movement of information from diverse sources such as on-premises databases, cloud platforms, and SaaS applications, and transforming it into actionable insights. ADF bridges the gap between disparate marketing and sales data for comprehensive customer analysis, effortlessly pulling data from both systems and enriching it with additional sources like web analytics. CData Connect Cloud provides powerful cloud-based data virtualization and expands ADF's reach, offering connectivity to any data source, eliminating the need for custom integrations, and reducing implementation times. The result is streamlined data pipelines, accelerated analytics, and ultimately, data-driven decisions that propel businesses forward.