Now available in CData Sync: Reverse ETL Warehouse Data into Dynamics 365

CData Sync expanded its reverse ETL capabilities in 2024 from replicating warehouse data into Salesforce to supporting Microsoft Dynamics 365, the second-largest CRM by market share. The feature enables organizations to transfer data from platforms including Snowflake, SQL Server, Google BigQuery, Amazon Redshift, and PostgreSQL into Dynamics, helping businesses that store data outside Microsoft’s ecosystem avoid vendor lock-in while enriching CRM records. Marketing, sales, and support teams can use consolidated information such as purchase histories, website activity, product usage, support tickets, and service agreements to improve targeting, forecasting, customer assistance, and SLA compliance. By making warehouse data available directly within Dynamics, Sync aims to support self-service reporting for business users while reducing routine data-access requests for data engineering teams, allowing them to focus on more complex work.

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