New Connectivity to Klaviyo through CData Solutions

CData has introduced Klaviyo drivers and connectors that provide live, SQL-based access to marketing data for BI tools, databases, custom applications, and automation platforms. Klaviyo is a marketing automation and customer data platform that organizes customer information and activity through profiles, campaigns, lists, segments, and events, enabling targeted communications and performance analysis across channels such as email and SMS. CData’s offerings include JDBC and ODBC drivers, a .NET provider, Excel Add-In, Tableau and Power BI connectors, Python support, and PowerShell cmdlets, with authentication through API keys or OAuthPKCE and read/write capabilities. Its relational data model exposes objects including accounts, campaigns, campaign statistics, profiles, events, segment statistics, and profile analytics as database-like tables and views. A Power BI example explains how users can install the connector, configure an ODBC data source with a Klaviyo API key, select Import or DirectQuery mode, and create visualizations such as a revenue-by-channel donut chart using campaign and campaign-statistics data.

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