New Connectivity to Adobe Target Through CData Solutions

CData has introduced drivers and connectors for Adobe Target that provide standards-based, SQL-accessible integration with more than 200 BI, analytics, reporting, AI, database, and custom application tools. Adobe Target, part of Adobe Experience Cloud, supports personalization and optimization through A/B and multivariate testing, audience targeting, AI-driven experiences, and performance tracking. The CData products use the Adobe Target API to provide live access to data including activities, audiences, experiences, locations, mboxes, metrics, offers, and properties, with OAuth authentication and SQL-92 query support. Available options include JDBC, ODBC, ADO.NET, native Excel, Tableau, and Power BI connectors, plus Python and PowerShell tools. A Power BI Desktop example describes installing the connector, configuring an OAuth-enabled ODBC DSN, selecting the CData Adobe Target source in Power BI, and importing data to create visual dashboards.

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