As we enter the new year, we're reflecting on key trends coming to data management in 2024. Data fragmentation is a critical challenge facing enterprises and solutions providers, with the average mid-market business using over 130 applications, up from just five years ago. Rapid technology improvements have resulted in frequent changes across APIs, necessitating constant monitoring and adaptation. API maintenance commonly comprises more than 60% of integration work and is becoming an increasingly crucial concern among IT teams. As AI becomes a priority, data will become king, with enterprises searching for ways to generate content and insights from their own sales, market, and financial data. The move to the cloud necessitates flexible integrations, with organizations shifting towards multi-cloud and hybrid cloud environments. Integration is becoming a pricing differentiator, with solution providers recognizing an increased potential to set themselves apart through connectivity. To succeed in 2024, organizations need secure, streamlined access to data across their entire stack.