To address the growing need for up-to-date information, organizations are turning to real-time data management, which connects, accesses, maintains, and disseminates live data across a business, providing teams with timely insights to drive better decisions and improve operations. Real-time data management can relieve key bottlenecks in traditional data management approaches, allowing LOB teams to work efficiently with up-to-date information, driving the business forward in real-time. This enables organizations to scale and sustain data-driven success, optimizing data storage volumes, simplifying data democratization, vetting data quality tools, fueling data governance efforts, and more. By leveraging modernized data connectivity solutions, LOB operations teams can handle their data management initiatives themselves, skipping IT involvement and extracting value from their data sources, empowering agile reporting, streamlined operations, and a competitive advantage.