Pokémon GO's success is attributed to its use of location intelligence (LI), which relies on user-created location data from games like Ingress. LI can be used to identify physical features of locations where Pokémon reside, allowing for the automation of their release. This technology can also be leveraged to attract players to businesses by targeting specific areas with Lure Modules and analyzing digital footprint data to make informed decisions. By applying LI to various use cases, companies can create new public spaces, improve city planning, and disrupt markets. The key to unlocking insights from location data lies in empowering business units within companies to analyze and predict its meaning through visualizations of geolocations.