Now in CARTO: NielsenIQ data for building powerful CPG insights
Blog post from Carto
NielsenIQ has partnered with CARTO to offer its sales and marketing data through the spatial analytics platform, providing CPG businesses with enhanced visualization and analytical capabilities for data-driven decision-making. The integrated data products, encompassing over 600 granular market views and 300 categories across multiple country channels, empower users to visualize market trends, extract actionable insights, and make informed decisions with confidence. CARTO's Data Observatory now offers premium subscriptions to NielsenIQ's data products, enabling businesses to optimize their strategies on priority countries, product offerings, marketing campaigns, and sales strategies.
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