How ASDA Uses Location Intelligence for Site Selection

ASDA, one of the largest British supermarket chains, uses Location Intelligence data and analysis to inform their site selection for their "toyou" pick-up and drop-off service lockers. They leverage a unique CARTO dashboard to visualize and analyze rich spatial datasets, including point of interest, human mobility, and demographics data. By using this platform, ASDA can make informed decisions on which locations to invest in, based on factors such as proximity to target demographic segments, cannibalization from existing store estates, and external factors that impact the final mile for click-and-collect conversions. The platform provides a user-friendly interface, rich datasets, and support from experienced geospatial experts, enabling ASDA to expand their network and drive business growth.

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