Building a business often requires outsourcing software solutions, but this can be a painful experience due to complexity and high costs. In contrast, specialized disciplines like law or accounting are typically outsourced effectively because they require deep expertise. However, building software is a complex task that requires both technical training and core business knowledge, making it challenging to outsource. To address this dilemma, Bubble was created as a platform that separates application development from coding, allowing businesses to build their own apps visually and retain control over the product. This approach enables companies to focus on their core competency without losing control of critical tech components, similar to how Airbnb excels at defining user experience rather than writing code. By separating coding from application development, Bubble aims to make software development more efficient for businesses.