Luminati Networks rebranded as Bright Data to eliminate negative associations linked to its previous name and better reflect its core values of transparency, equality, and access to information. The rebranding aligns with the company's original mission to foster web transparency and provide open access to web-based information, distancing itself from any misconceptions tied to secrecy or exclusivity. Bright Data aims to continue its market leadership in web data collection by leveraging sophisticated technologies and maintaining its commitment to social change through initiatives like The Bright Initiative, which supports data-centric research in collaboration with NGOs and universities. The rebranding does not affect pricing or service operations and is intended to enhance the company's authenticity in the business community, boasting a customer base of over 10,000 businesses, including Fortune 500 companies.