Luminati Networks, founded in 2014 to provide accessible web transparency, has rebranded as Bright Data to better reflect its mission and values. Initially created to facilitate open access to crucial datasets like product pricing and public records, Luminati has grown into a comprehensive data collection network offering automated options and various proxy networks. The rebranding was prompted by unintended negative associations with the name Luminati and aims to align more closely with the company's goal of illuminating hard-to-access data. Despite the name change, the company's services, pricing, and commitment to innovation, trust, and transparency remain unchanged. Bright Data continues to develop cutting-edge technologies such as the Web Scraper IDE, which allows users to create customized web data crawlers without infrastructure. The company emphasizes transparency by making its guiding principles and values publicly available, ensuring that its data collection activities are both ethical and legally compliant.