Companies are increasingly adopting a self-serve data model to reduce the time and resources spent on data collection and maintenance, allowing users to filter and purchase specific data without the need for long-term contracts. TrueSource.io exemplifies this trend by offering a third-party data marketplace akin to "Shopify for data," where data providers can sell access to their datasets while maintaining control over visibility and access restrictions. The platform supports diverse use cases, such as Asian Startups for venture capital insights, New York City Parks data for urban planning, and music industry applications for event organizers. To enhance data offerings, users can supplement their TrueSource accounts with Bright Data's Serverless Functions, enabling active data collection without coding. This combination of data marketplaces and active collection tools allows for monetization and commitment-free access to updated and relevant datasets.