At a recent PrivSec event panel in London, participants, including Or Lenchner, CEO of Bright Data, discussed the complexities of ethical advertising and marketing, highlighting the multifaceted nature of ethics and the varying definitions individuals hold. The panel, moderated by John Mitchison of DMA and featuring experts like Marie Bradley, Gioriga Vulcano, and Magali Feys, explored how entities like Bright Data combat ad fraud and promote transparency through compliance, education, and collaboration with universities and research institutes. Key insights emphasized the importance of consumer trust, cross-functional collaboration, and regulation to ensure ethical clarity, with Lenchner advocating for transparency and the removal of financial incentives as a guiding principle in ethical decision-making. The discussion underscored the ongoing relevance of these issues, particularly the moral considerations that leaders face in navigating them.