Online businesses face the challenge of distinguishing between legitimate human users and malicious bots, which can harm operations by skewing advertising campaigns, corrupting CRM data, and distorting analytics. While some bots, like Scrapers and Crawlers, are beneficial to tasks such as data gathering and content indexing, others, such as Spam Bots and Account Takeover Bots, have harmful intentions, potentially leading to personal data theft. Identifying malicious bots involves recognizing suspicious user and network behaviors, manipulated information, and conversion anomalies, where bots engage at the top of the funnel without becoming paying customers. Businesses can protect themselves by understanding these behaviors and using professional cybersecurity technologies, as provided by companies like CHEQ, which offers solutions to secure websites and analytics from fake users and bots.