A recent survey conducted by Bright Data and Vanson Bourne reveals that 70% of C-suite executives plan to integrate metaverse strategies into their business operations, viewing the metaverse as a transformative digital landscape akin to a new internet. The survey, which included 400 IT and technology professionals from the US and UK, highlights the metaverse's potential to revolutionize various aspects of life, including work, shopping, and communication, and emphasizes the growing importance of data generated within this virtual realm. As businesses prepare to navigate this new space, data strategies are being recognized as vital for competitive success, with 89% of respondents acknowledging the significance of metaverse-generated data. Moreover, 78% believe the metaverse will become a new consumer reality, offering unique interactive experiences, while 73% see potential for its use as virtual offices or co-working spaces. However, challenges such as the need for upskilling employees, data security concerns, and the lack of established ethics or compliance standards remain significant barriers to full integration. Despite these challenges, data is anticipated to play a crucial role in shaping the future of the digital economy within the metaverse.