In a discussion of the challenges faced by providers of Datacenter and Static Residential proxy networks, the article highlights both internal and external difficulties, such as maintaining high-quality performance and managing connectivity and GEO quality of IPs. The introduction of a new feature, "100% uptime," aims to address external challenges by automatically rerouting requests through alternative IPs in case of connectivity issues or incorrect geolocation, thereby ensuring uninterrupted service and high performance. This feature offers immediate value to customers without requiring changes to their existing code or workflows, and is available at no additional cost. Aviv Besinsky, a lead product manager at Bright Data, emphasizes the significance of this innovation in enhancing data collection technology.