Bright Data's acquisition of Market Beyond, a prominent eCommerce data insights provider, has led to the creation of a new division called Bright Insights, which aims to offer a comprehensive digital shelf analytics product suite. This initiative enables leading companies and brands to access a complete web data solution that ranges from web scraping and data structuring to advanced analytics, all within a single platform. Market Beyond's expertise in AI and ML allows for detailed analysis of the digital shelf, providing retailers and manufacturers with precise insights into brand and competitor performance regarding aspects such as product pricing, availability, reviews, and visibility. The integration of these capabilities helps businesses optimize their marketing expenditure and enhance their ROI by focusing on effective online activities. With a longstanding focus on web data innovation, Bright Data continues to expand its product offerings, positioning itself as a leader in the Data as a Service industry by addressing complex challenges with top-tier data solutions.