At Bitrise, a diverse team is working together to create a mobile CI/CD tool, and one of the women behind the scenes is Madré Roothman, Product Marketing Manager in the Netherlands. Growing up in South Africa has instilled in her a love for nature and writing, and she transitioned from traditional ad agencies to tech after realizing she wanted to solve customer issues through technology. As a woman working in the tech industry, she faces challenges but also finds many positive aspects, including making a meaningful impact and being part of an innovative field. In her role at Bitrise, Madré drives marketing strategies that align with business goals, conducts market research, creates go-to-market plans, and develops marketing materials to support teams and drive conversions. She was drawn to Bitrise because of its product and the passionate team she works with, which motivates her every day. With endless opportunities for learning and growth, Madré advises other women to find a mentor, build their network, continuously learn new skills, advocate for themselves, and be persistent in pursuing careers in tech.