The text discusses the challenges and solutions related to deliverability in 10DLC messaging campaigns, highlighting the importance of ensuring messages reach their intended recipients to maintain effective communication and boost sales. TrueDialog, led by CEO John Wright, has developed an AI-driven tool called TrueDelivery to address these challenges by identifying and remedying false positives before messages are sent, thereby improving deliverability. The 10DLC system, while efficient, often inadvertently flags legitimate messages due to strict filters, which can affect organizations like florists and universities. TrueDelivery helps mitigate these issues by predicting delivery likelihood, reducing false positives, cutting costs, and enhancing customer engagement and revenue. The tool has garnered significant success, earning a Textie Award from Bandwidth in 2025 for its effectiveness in improving campaign outcomes across various sectors.