July 2025 Summaries

The text discusses the challenges and solutions related to deliverability in 10DLC messaging campaigns, highlighting the importance of ensuring messages reach their intended recipients to maintain effective communication and boost sales. TrueDialog, led by CEO John Wright, has developed an AI-driven tool called TrueDelivery to address these challenges by identifying and remedying false positives before messages are sent, thereby improving deliverability. The 10DLC system, while efficient, often inadvertently flags legitimate messages due to strict filters, which can affect organizations like florists and universities. TrueDelivery helps mitigate these issues by predicting delivery likelihood, reducing false positives, cutting costs, and enhancing customer engagement and revenue. The tool has garnered significant success, earning a Textie Award from Bandwidth in 2025 for its effectiveness in improving campaign outcomes across various sectors.

The article highlights the top telephony technology challenges faced by enterprises in 2025, emphasizing issues such as reliability and quality, fraud and security risks, user experience demands, cloud migration, and price point pressures. As companies increasingly shift to cloud-based solutions, maintaining high uptime and call quality becomes critical, with nearly half of enterprises prioritizing active network monitoring. Security threats, including authentication attacks and AI scams, are rising, with over 50% of IT leaders expressing concerns. Meanwhile, user experience remains a key focus, with AI enhancements improving call handling, yet integration challenges persist. Although cloud migration has become less problematic, ongoing adaptability and flexible architectures are necessary for future cloud-to-cloud migrations. Economic pressures have reintroduced cost concerns, prompting enterprises to consolidate their tech stacks. The article suggests that addressing these challenges through scalable, secure, and AI-integrated solutions could provide a competitive edge, with a recommendation to choose carriers that offer redundancy and disaster recovery.

In the rapidly evolving landscape of 2025, enterprise IT leaders are adapting their cloud-based communications strategies to meet changing demands and address growing threats. This dynamic environment requires continuous reevaluation of communication infrastructures to ensure they are resilient, secure, and capable of supporting organizational needs. By exploring current trends and expert insights, businesses can strategically plan for future developments in enterprise communications, positioning themselves effectively to navigate the complexities of this landscape.

Bring Your Own Carrier (BYOC) is increasingly embraced by businesses to gain flexibility and control over their telephony services by choosing their own telecom providers for voice, messaging, and emergency services instead of relying on built-in plans within Unified Communications as a Service (UCaaS) or Contact Center as a Service (CCaaS) platforms. Companies like Pennymac, DocuSign, and ibex have successfully adopted BYOC, leading to significant cost savings and improved operational efficiency. BYOC allows enterprises to maintain existing carrier configurations, avoid inflated fees, and streamline global communication needs by connecting SIP services to cloud platforms offered by major vendors like Microsoft Teams, Webex, and Zoom. This approach also enables faster problem resolution with direct carrier support, as seen with DocuSign's rapid integration with Bandwidth and ibex's enhanced support response times. As more than half of enterprises adopted BYOC in 2025, its benefits include better cost management, ease of global expansion, and improved customer and agent experiences by bypassing the limitations of bundled communication platforms.