Laurent Paris, Astronomer's senior vice president of R&D, discusses with Eric Kavanagh on the DMRadio podcast how the integration of observability with data orchestration enhances dataflows' quality and reliability, serving as a crucial step for business process optimization and fostering team collaboration. By leveraging tools like Airflow, observability provides actionable insights that help diagnose root causes of data issues and improve orchestration layers, thus creating a virtuous cycle of enhancement. Observability not only facilitates visualization and understanding of complex data processes but also challenges and corrects flawed assumptions by offering an objective view of dataflows, akin to a Google Maps for data ecosystems. It establishes a common language across teams, breaking down silos and promoting shared responsibility, while also encouraging more strategic decisions about data collection based on business value and service level agreements (SLAs).