Beyond Analytics, a virtual DataOps conference presented by Astronomer, is set to take place on September 16, offering free registration for those interested in the evolving landscape of data engineering. Historically focused on moving and modeling data for internal analytics, the field has expanded to include mission-critical applications and customer-facing services, transforming data from a support role to a key revenue driver. This half-day event will feature industry leaders from companies like Ramp and Laurel, who will discuss the transition from "analytics as a service" to "data as a product," and how data infrastructure is now integral to AI-driven experiences and real-time recommendations. Attendees can also join a pre-event crash course led by Marc Lamberti on Apache Airflow 3, designed to prepare participants for its fundamentals certification exam. The conference aims to provide real-world examples and insights into the technologies and processes that are shaping the next era of data engineering.