How covid-19 has sped up retail digital transformation | Algolia

The pandemic has accelerated the digital transformation of ecommerce, with many businesses investing in online platforms to meet consumer demand. Retailers that have successfully adapted their strategies during this time include Target, which offers various options for online buying and pick-up, and Sephora, known for its seamless omnichannel customer experience. Key elements of a successful digital transformation strategy include personalized search, augmented reality or virtual reality in shopping experiences, AI-aided personalization, and offering touchless payment methods.