3 Reasons Why Live Video Broadcasting is a Vital Feature in Social Apps

LinkedIn has integrated live video broadcasting into its platform, allowing companies to stream conferences, product announcements, Q&As, and other events led by influencers and mentors. Live video boosts engagement on social networking platforms, with users being able to interact directly with hosts or other users during a session. The Meet Group's live video feature has seen over 25% of its mobile daily active users taking advantage of it on a daily basis. A successful social engagement app needs a strong, engaged community, which can be achieved through live video broadcasts that allow users to see, hear, and communicate with each other in real-time. Integrating live video broadcasting into their platforms opens up new channels of revenue for social engagement apps, including advertising, partnership opportunities, and virtual gifts.