May 2019 Summaries

Agora, a company located in Santa Clara, California, provides various ways for users to connect with them, including phone, email, and social media platforms like Twitter, Facebook, LinkedIn, Instagram, YouTube, Medium, and GitHub. The company offers a range of services and resources such as pricing information, support plans, developer resources, and opportunities to learn more about their offerings through their blog, events, and newsroom. Agora emphasizes compliance and privacy, with detailed policies on privacy, cookies, and terms of service. Users are informed about cookie usage on their website, with the option to consent to or learn how to opt out of cookies to enhance their browsing experience.

LinkedIn has integrated live video broadcasting into its platform, allowing companies to stream conferences, product announcements, Q&As, and other events led by influencers and mentors. Live video boosts engagement on social networking platforms, with users being able to interact directly with hosts or other users during a session. The Meet Group's live video feature has seen over 25% of its mobile daily active users taking advantage of it on a daily basis. A successful social engagement app needs a strong, engaged community, which can be achieved through live video broadcasts that allow users to see, hear, and communicate with each other in real-time. Integrating live video broadcasting into their platforms opens up new channels of revenue for social engagement apps, including advertising, partnership opportunities, and virtual gifts.

Amazon has launched Amazon Live, a home-shopping streaming-video hub on its website and app. This move signifies the growing trend of live video shopping experiences in Asia and the West. QVC has also been leveraging live video for years, with e-commerce sales accounting for nearly half of its annual revenue in 2016. E-commerce retailers should consider using live video broadcasting to engage customers worldwide and generate new revenue channels. Key tips include adding value through content, making it easy for customers to interact and shop, and creating a customized live video experience.