The article by Shubham Thakur, a Product Marketing Manager at Acceldata, discusses the concept of "Shift-Left" observability in business intelligence (BI) and data observability. Traditional data observability tools typically identify issues only after they have impacted dashboards, which can erode trust and waste time. In contrast, Acceldata's shift-left approach moves data quality checks and monitoring earlier in the data pipeline to catch and address issues before they affect dashboards, thereby ensuring more reliable analytics. This proactive method involves integrating observability at every stage, from data ingestion to transformation, and embedding data trust indicators directly into BI tools like Power BI and Tableau. The strategy aims to enhance data reliability, reduce troubleshooting time, improve stakeholder trust, and optimize performance and costs, positioning BI teams as strategic partners in decision-making.