Snowflake, while offering elasticity and scalability, lacks built-in data reliability, creating a need for solutions like Acceldata's Data Observability Cloud (ADOC) to detect issues such as silent data failures and schema drift before they impact decision-making. Integrating ADOC with DBT Cloud and Snowflake enhances data pipeline observability by providing real-time alerts, schema drift detection, and anomaly detection, helping organizations maintain reliable and trustworthy data. Using a real-world example, the jaffle_shop_snowflake project demonstrates how DBT workflows can be orchestrated within Snowflake, but highlights the necessity of an observability layer like ADOC to proactively address data reliability issues. ADOC enables teams to shift from reactive problem-solving to proactive prevention by offering centralized monitoring, anomaly detection, and real-time alerts, ensuring data integrity across the entire pipeline.