A data maturity assessment is a structured process that evaluates an organization's ability to collect, manage, and use data to drive decision-making. It identifies gaps in data readiness, establishes measurable KPI metrics, and provides a roadmap to improve analytics capability and business intelligence. Achieving higher data maturity requires improving three interconnected dimensions: strategy, people, and processes. The five distinct levels of data maturity are lagging, emerging, proficient, advanced, and transformative, each building on the last with increased automation and analytics. A data maturity assessment transforms business intelligence by improving analytics and aligning initiatives with KPIs, enabling faster, more accurate decisions for proactive responses. To overcome common challenges in data maturity, organizations must continuously refine their data strategies, track progress through measurable KPI metrics, and leverage advanced analytics tools to maintain a competitive edge. Acceldata's unified data observability platform provides the visibility and control needed to turn data maturity goals into reality, helping teams make faster, more confident decisions.