November 2023 Summaries

Gartner's survey reveals that only 14% of organizations have achieved a 360-degree view of the customer, but many aspire to do so. Building such a comprehensive and centralized view requires overcoming challenges in data integration and management. Advancements in technology make this project more achievable for data teams seeking to demonstrate value and provide improved insights to cross-functional teams. A Customer 360 is a holistic view that captures all interactions with customers across channels and touchpoints, enabling organizations to deliver personalized experiences, improve customer engagement, and increase loyalty and retention. Centralizing data is the most critical requirement for a Customer 360, and advancements in technology like Fivetran simplify this process by providing pre-built connectors and automated maintenance. To set up a Fivetran connector, one must follow steps such as adding the connector, authorizing API and testing connection, fetching schema, choosing data to sync, starting initial sync, transforming data, and using Quickstart Data models. With these tools, organizations can build a Customer 360 by connecting their CRM, other relevant data sources, and establishing data mappings, developing customer identification mechanisms, modeling, analyzing, and communicating findings with stakeholders.

Fivetran's automated data movement platform simplifies the setup and maintenance of data pipelines, providing fully-managed, pre-built connectors that extract, transform, and load data from various source systems into centralized data warehouses for organizations to centralize all available data, achieve accurate and accelerated financial statements, and reduce manual reporting processes.

Organizations worldwide are shifting towards "next best engagement" strategies, leveraging data analytics and AI to understand individual customer preferences and behaviors. To address this need, LTIMindtree has partnered with Fivetran and Snowflake to launch DecisionsCX, a solution that automates and simplifies data collection, governance, and analysis for enterprises. Key components of DecisionsCX include a single view of the customer, hyper-personalization through AI and ML, a shift to first-party data, and unlocking data-driven decision-making. Benefits of implementing DecisionsCX include establishing a single source of truth for customer data, achieving hyper-personalization, working with compliant data that meets privacy and industry regulations, and improving customer outcomes and business growth through data-driven insights.

Fivetran has announced general availability of support for Microsoft OneLake in Microsoft Fabric as a new data lake destination, marking its second data lake destination with Microsoft. This integration enables automated data extraction, cleansing, conforming and converting data to Delta Lake format, allowing customers to move faster when building the foundation for business initiatives like AI and ML projects. Fivetran's support for OneLake offers a turnkey solution that accelerates the time to value in adopting a lake-based architecture, providing high-volume data movement with enterprise-ready reliability and compliance standards.

Companies that excel at customer experience achieve higher revenue growth and customers are willing to pay more for a premium brand experience. In today's hyper-connected world, companies interact with their customers in countless ways, creating an average of 29 data touchpoints per month. Fivetran helps centralize data from scattered sources, offering free dbt data models to accelerate time to insights. The company has released new updates and improvements for its Ad Reporting data model, Quickstart data model compatibility, Salesforce Formula Fields Quickstart data model, Stripe data model, SAP data model, and Streamlit apps. These enhancements aim to provide a 360-degree view of customers, improve customer outcomes, and streamline financial processes.

While companies struggle to find and retain talent, they often overlook using data in their human resources, particularly in attracting and retaining employees. Companies fear using data due to concerns about upsetting employees or making retention harder. However, anonymizing data and being transparent with employees can reassure them of their privacy while enabling the business to aggregate data and identify trends. A data-centric approach to people development can help organizations measure weaknesses in the recruitment process, identify talent, and gauge employee engagement. By centralizing data and using analytics methods similar to sales and marketing, companies can create a better working environment, reduce subjectivity, and avoid wrong insights. Ultimately, data is a tool that must be enabled across the entire workforce to achieve success in talent attraction and retention.

At Fivetran, fostering strong partner relationships has been a fundamental aspect of our journey. We recognize that our success is intricately tied to our ability to collaborate with partners who are as customer-focused as we are. This year, we've received Partner of the Year awards from Databricks, Google Cloud and dbt Labs, further solidifying Fivetran as the gold standard of data movement within the data ecosystem. Our partnerships with these key players have proven a game-changer for enterprise companies seeking to build self-service data analytics platforms, enabling them to centralize data from hundreds of sources across systems and analyze data in real-time - ultimately accelerating time to insight and facilitating better-informed decision-making. Fivetran's solutions work together seamlessly with Databricks' analytics capabilities, Google Cloud's data ingestion solution, and dbt Labs' data management platform, empowering businesses to unleash the true power of data and AI.

Fivetran Activations, recognized as Braze's 2023 Technology Partner of the Year, is a leading Data Activation platform that leverages Reverse ETL technology to connect comprehensive customer data from cloud data warehouses to over 200 marketing and business tools, optimizing real-time data-driven marketing strategies. It enhances Braze's customer engagement by enabling real-time personalization and journey orchestration, offering deep integrations, cost optimization, and robust data controls. By enriching Braze User Profiles and syncing omnichannel audiences, Fivetran Activations helps marketers build hyper-personalized experiences while minimizing Braze API costs through efficient data point management and predictive features like Braze Dry Runs. With its integration capabilities and enterprise-grade security and compliance features, Fivetran Activations empowers both marketing and data teams to collaborate effectively, ensuring data security and governance while driving growth and maximizing the value of first-party data.

Fivetran is a powerful data movement platform with an extensive ecosystem of compatibility between over 500 unique data sources and 14 top data destinations, relied upon by more than 45,000 global data professionals. To continue expanding its offerings, Fivetran has developed a Partner SDK that enables tech vendors to build their own source connector or destination connector for their service on top of the platform's robust infrastructure. This move aims to accelerate the availability of new data sources and destinations, providing companies with an easy way to unlock data for their customers and increasing the value of the data they receive from their applications. Seven partners have already utilized the SDK to bring new connectors to market, including PlanetScale, Convex, and MotherDuck, which offer efficient and secure data integration solutions for a range of industries and use cases.