December 2019 Summaries

Fivetran has been certified as a "Great Place to Work" by the authority on workplace culture, Great Place to Work (GPTW). The certification is based on an anonymous employee survey which found that 97% of Fivetran employees consider it a great place to work. The company now joins other exceptional businesses like Axios, Patagonia, and Reddit in earning this recognition. GPTW's certification process includes surveying employees about their experiences at the workplace, with results indicating high levels of trust, responsibility, honesty, and management support within Fivetran.

To understand customer decision-making, businesses need to track their customers' interactions across various platforms such as advertising, social media, website or mobile app event tracking, CRM tools, ecommerce, and payment processing. By attributing these interactions to the same customer, companies can build a comprehensive chronology of the customer journey from discovery to retention. Identifying customers across platforms can be achieved using IP addresses, cookies, user agents, email or social media accounts, and UTM extensions. Several traditional customer attribution models exist, including last-touch, first-touch, U-shaped, linear, and decay attribution, each assigning different weights to various stages of customer interactions. Automated data integration tools like Fivetran can help businesses manage the large volumes of data generated by multiple platforms and devices.

Fivetran has partnered with Health Data Compass at the Colorado Center for Personalized Medicine to advance research analytics by providing a cloud-native data pipeline that efficiently integrates data from Salesforce into Google BigQuery. The partnership utilizes Fivetran's automated data integration capabilities, which sync over 117 tables of customer data every fifteen minutes from Salesforce. This seamless integration enables researchers to gather insights and track progress in multiple ways, ultimately saving approximately 40 hours of work per quarter for Compass's research analytics team.