June 2020 Summaries

The article discusses how to process survey feedback effectively. It emphasizes the importance of gathering high-quality feedback and suggests using tools like Chameleon for automatic integration of user feedback into Slack channels or other software. The author also provides tips on categorizing and prioritizing feedback, as well as best practices for designing surveys that compel users to give feedback. These include asking specific questions, leveraging user analytics and tracking, keeping surveys short, and delivering them in-product at the right time. The article concludes by advocating for microsurveys as a new standard for delivering in-product surveys due to their ability to gather immediate, highly actionable feedback from users.

Webinars can be effectively used by Product Teams for various purposes such as internal product launches, thought leadership and expertise showcase, and product education and feature adoption. They provide an engaging format that helps to establish messaging and positioning, refine goals, and educate prospects and stakeholders on specific aspects of a product. Key components of a successful webinar include sharing the product's benefits, demonstrating its features, creating a registration page, promoting the webinar, hosting it, recording it for future use, and conducting post-webinar analysis to gather feedback and improve future webinars.

A microsurvey is a short, context-specific survey delivered in-product to gather highly specific feedback about a particular feature or aspect of the product. Microsurveys are designed with key principles such as context, target audience, design, and tracking and analytics in mind. They offer several benefits over traditional surveys, including more useful and contextual responses, higher response rates, faster feedback collection, and better understanding of user motivations. By leveraging microsurveys, product teams can facilitate continuous feedback and improve their product development process.