March 2018 Summaries

The text discusses how to build better self-serve help using Chameleon. It emphasizes that providing the right kind of help at the right time is crucial for driving product adoption and reducing support costs. Three types of self-serve help are suggested: tooltips, on-demand product tutorials, and help widgets. Tooltips can be used to provide context about unfamiliar terminology or icons in a user interface. On-demand product tutorials allow users to learn at their own pace by taking interactive tours focused on key features. Help widgets offer various resources such as help docs, contacting support, and recent feature release notes. The text also provides step-by-step instructions on how to implement these self-serve help options using Chameleon.

Personalization is crucial in creating an engaging user experience that turns first-time visitors into loyal customers. Conversational applications are effective tools for personalizing a user's interaction with a product, enabling brands to craft specific and contextual responses based on users' actions and preferences. To create conversational messaging across the user lifecycle, it is essential to focus on three main stages: activation, retention, and re-engagement. Personalized messages can be delivered through various channels such as emails, product tours, push notifications, and chatbots. Successful companies use personalization strategies to improve user engagement and increase customer lifetime value.