January 2018 Summaries

Chameleon, a platform for creating interactive product tours, has introduced new trigger functionality that allows users to interact with their products based on actions taken by customers. This enables more contextual interactions and helps users adopt advanced features and become more deeply engaged. The text outlines four ways to build more interactive product tours using these triggers: drive adoption of advanced functionality, congratulate users on completing key actions, get instant feedback on new features, and upsell users to gated features. These methods can help customers learn and build habits by interacting with the product.