November 2017 Summaries

Product adoption is driven by user motivation and providing timely gratitude can help. Humans are naturally inclined to stick with what they know, making it crucial to understand the psychology behind this behavior when designing products. Motivation theories such as Instinct theory, Drive Reduction theory, Incentive theory, Arousal theory, Hierarchy of Needs theory, and internal vs external factors can be applied to product adoption. To increase motivation and drive product adoption, consider using dopamine-boosting techniques like thanking and congratulating users. Chameleon is a platform that enables product people to create in-product guidance without relying on engineering resources, allowing for the easy addition of animations such as confetti or hearts to celebrate user accomplishments.

Slack's user onboarding is highly regarded due to its focus on a few key concepts, interactivity, and use of bright colors. The process has been described as "fun" and contrasts with many users being annoyed by product tours or tooltips. Chameleon offers an easy-to-use platform for creating similar user onboarding experiences, allowing users to create steps, style them, add content, position elements, and add highlights or other features. Analytics are also provided to track the effectiveness of these onboarding efforts.