March 2017 Summaries

To maintain a healthy product, it is necessary to trim features and offboard users to increase engagement. When a feature is killed, proper offboarding should be implemented to transition users from one stage of the customer engagement funnel to another. This involves targeting the right people, selecting an appropriate channel strategy, and delivering the right content. By preparing users for the change and guiding them towards finding new value in your product, you can drive increased engagement with existing users.